The Evolution of PUBG Mobile: From Launch to Esports Phenomenon

 

The Birth of PUBG Mobile

That’s right, in March 2018 Tencent Games was able to introduce PUBG Mobile and change the gaming industry massively. PUBG Mobile reached phenomenal heights because it brought the much beloved battle royale experience to mobile devices. Now gamers could just log into their smartphones or tablets and drop into an island, search through the land for weapons and supplies, and fight in a last man standing style from across the globe.

The Rise to Popularity

The fanfare surrounding PUBG Mobile has taken the gaming world by storm ever since it was launched in March 2018. The game has cross-platform interaction which helped it achieve over 100 million downloads within a few months of release. It is the thrilling battle royale gameplay, the superb graphics and the multiplayer functionality that makes the game such as interesting experience for many players. The Publishers put together the mobile reinvention of popular computer-based games to usher in the next level of battle royale, enabling people to battle for survival all over the world.

Growth of the Competitive Scene

PUBG Mobile has demonstrated its capability to penetrate not only the video games market but the esports market too, considering the exciting experience interactive game has, combined with the combat elements and competetive nature of the game. The title has also become a place for competitions and leagues, with such esports clubs as Fnatic, Team Liquid, and Cloud9 joining to the party. That feeling was quite palpable during the first global championship, the PMGC 2020: it felt like a hallmark tournament, bringing well-established teams together to compete for a great amount of money and the title of world champion. Other notable tournaments are, for example, the PUBG Mobile World Leagues (PMWL) and the PUBG Mobile Premier League (PMPL). Apart from official competitions, PUBGM tournaments and community events set up by amateur organizations also boosted PUBGM esports development. With growing audience, strong tournament base and rising interest, PUBG Mobile esports will continue to develop.

Global Reach and Impact

The first thing to address is Tencent's penetration of the mobile sector throwing the most popular game of all time, PUBG, into target audiences around the globe with the launch of a PUBG mobile version from the beginning partnered with some malaysian company’s focused also towards development of e-sport market inserting ESL and Tencent games. The mobile version was able to accumulate 100 million downloads in just a month which was indeed the highest number bringing the game into a position of being the most played game on a global scale. Esport’s focus of the game got it partner with ESL and Tencent games allowed for the emergence of the e-sport scene with professional players and organizations inside tournaments. With such growth com the massive success of PUBG Mobile came mass attention from sponsors and advertisers earning its place among the leaders in the market.